ecwid ecommerce widget


Short for E-commerce Widget, Ecwid is an eCommerce platform with a monthly pricing plan.

It provides a way for small business merchants to easily set up a store and start selling fast.

How does it work:

A key advantage is that Ecwid allows you add an online store to an existing website, such as one built with WordPress, Wix, Weebly, Squarepace, Joomla, Blogger and Tumblr. There is no need to start from scratch building a new website.

Another great feature is that you can add stores to social networks such as Instagram and Facebook.

Features Include:

  • Free plan available, no trial period
  • Sell digital goods (not free plan)
  • Sell on Amazon or eBay on some plans
  • Sell on Facebook or Instagram (not free plan)
  • Sell at point-of-sale (not free plan)
  • Facebook Pixel
  • Discount coupons (not free plan)
  • Gift cards
  • Inventory tracking (not free plan)
  • Advanced SEO tools (not free plan)
  • Product filter on some plans
  • Abandoned cart emails on some plans
  • Multi-lingual option on some plans
  • Discount for non profit organisations
  • Over 40 payment providers including PayPal and Stripe
  • No set up or transaction fees
  • Phone, email, live chat support

How many products can I sell?

There is a limit of 10 products in 2 categories on the free plan. The Venture plan allows you to sell up to 100 products. On the Business plan you can sell up to 2500 products. The Unlimited plan allows you to sell an unlimited number of products.

Some ways to sell

ecwid sell online


ecwid sell facebook

Social Media

ecwid sell ebay

Amazon, eBay

By using Facebook Pixel you can target customers and drive traffic to your store.

You can import and export your data in to the platform using CSV format.

Ecwid advantages

If you have an existing website or online shop Ecwid is a reasonably priced option that allows you to sell across different platforms simultaneously.

Ecwid disadvantages

Phone support is only available on the more expensive plans.

With the free version you cannot access any of the SEO features.

Submit a review based on your experience of Ecwid


Ecwid can be easily integrated with your existing website, social media page, blog, online marketplace or mobile app.

If you don’t have too many items to sell, the free plan is a good way to try out using Ecwid. However, advanced SEO tools to help getting found online are not included in the free plan.

For merchants with an existing website, or who want to sell on social media or online marketplaces such as Amazon, Etsy or eBay it could also be an option worth considering.