Auto Responder
An Auto Responder is an automatic email that is sent to a customer when they do a specific action, for example place an order, or abandon a shopping cart.
Category Terminology
A glossary of terms aims to help you know the E-Commerce language of the online marketplace. Learn the terminology and start selling online.
Affiliate marketing
Affiliate marketing refers to a strategy in which a company pays third-parties to generate traffic or leads to the company’s products and services. The third-parties are affiliates, and they earn a commission fee when they successfully promote the company.
Abandonment
The term Abandonment refers to when a user visits a website but does not fulfil the desired action such as making a purchase. Cart abandonment emails can help to nudge potential buyers towards making a purchase.