Category Terminology

An ecommerce platform is a software application that enables a business to sell products and services online.

An online marketplace is a type of eCommerce website, such as Amazon or eBay, where products or services are provided by third parties.

eCommerce, short for “electronic commerce”, refers to selling products and services online. Products can be digital, such as an ebook, or physical such as clothing. Glossary

eCommerce marketing is the process of using marketing tactics to drive awareness and acquire customers for an online store. Glossary

An E-Commerce Point of Sale (POS) system is a combination of hardware and software that allows you to process orders or transactions. The POS system is where a transaction is completed. Two popular examples are iZettle and Square POS, who provide systems…

A domain name is the address of your website that people type in the browser URL bar to visit your website. It is usually an easy-to-remember address that represents your business or brand and is used to access your website.

A Stock Keeping Unit (SKU) is a unique identifier given to individual products to track inventory and differentiate between products. 

When an SSL certificate is installed on a website it ensures that sensitive information that is being transmitted is encrypted – for example credit card details. Customers can be assured that a site is using a trusted and secure connection.

When you ship something to another country, you or your customer may be asked to pay additional duties and taxes before the shipment is delivered. Shipping and tax calculators automatically calculate duties and taxes for international orders based on the…

Promo, or discount codes provide a way for shoppers to save money at the checkout on shop websites. Sellers can offer site wide discounts, offer free shipping, and more by sharing a code with consumers. The codes take the form…