Stock Keeping Unit (SKU)

A Stock Keeping Unit (SKU) is a unique identifier given to individual products to track inventory and differentiate between products. 


The term Abandonment refers to when a user visits a website but does not fulfil the desired action such as making a purchase. Cart abandonment emails can help to nudge potential buyers towards making a purchase.

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Affiliate marketing

Affiliate marketing refers to a strategy in which a company pays third-parties to generate traffic or leads to the company’s products and services. The third-parties are affiliates, and they earn a commission fee when they successfully promote the company.

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Domain name

A domain name is the address of your website that people type in the browser URL bar to visit your website. It is usually an easy-to-remember address that represents your business or brand and is used to access your website.

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Dropshipping allows you to sell other suppliers’ products, without having to manage inventory, payment or shipping. Once you have created an online store website you can choose the items you would like to sell from a dropshipping marketplace.

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eCommerce, short for “electronic commerce”, refers to selling products and services online. Products can be digital, such as an ebook, or physical such as clothing. Glossary

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Payment Gateway

A Payment gateway allows you to accept money online. The main role of the payment gateway is to facilitate the credit card transaction while minimising risk of fraud.  Essentially, the payment gateway acts as a mediator between the transactions that are made on your website and the payment processor, or merchant account, which authorises and…

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Payment Processor

A Payment Processor is a company or third party that handles transactions such as credit card and debit card payments. Their job is to manage the transaction and act as a mediator between the bank and the merchant (seller).

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POS (Point of Sale)

An E-Commerce Point of Sale (POS) system is a combination of hardware and software that allows you to process orders or transactions. The POS system is where a transaction is completed. Two popular examples are iZettle and Square POS, who provide systems and devices that are used by many small businesses Glossary

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Promo Code (or Discount Code)

Promo, or discount codes provide a way for shoppers to save money at the checkout on shop websites. Sellers can offer site wide discounts, offer free shipping, and more by sharing a code with consumers. The codes take the form of short, alphanumerical values which allow a user to access an otherwise hidden discount.

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Shipping and tax calculations

When you ship something to another country, you or your customer may be asked to pay additional duties and taxes before the shipment is delivered. Shipping and tax calculators automatically calculate duties and taxes for international orders based on the category of your item and the country you’re shipping to.

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SSL certificate

When an SSL certificate is installed on a website it ensures that sensitive information that is being transmitted is encrypted – for example credit card details. Customers can be assured that a site is using a trusted and secure connection.

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